Pure Fishing


Shaky Worms Still A Staple in Bass Fishing

Berkley Shaky Snake boosts big bites COLUMBIA, SC July 13, 2015 – Berkley® continues to produce the best baits in an effort to propel its dedicated pro staff to victory. With lighter presentations becoming the norm, Berkley PowerBait® introduces something new to give anglers the advantage in finesse fishing: the Shaky […]


More Fishing Fun With The Lighter PENN Carnage II Rod

Built to accommodate today’s compact reels and braided lines COLUMBIA, SC July 13, 2015 – PENN® revamped the already-successful Carnage™ rod family making way for the introduction of the new Carnage II rods. Today’s reels are smaller in terms of both physical dimensions, as well as overall weight. They also have […]


Crankbait Fishing Evolves

Berkley hardbaits deliver professional quality and actions COLUMBIA, SC July 13, 2015 – Berkley® Hardbaits are new for 2016, but the concept began four years ago. Transforming the idea from napkin scribbles into action required the creation of sophisticated CAD designs and intricate molds to form an engineering facility rivaling any […]


Del Brown Invitational Permit Won By Hardy Pro Angler Nathaniel Linville

Hardy Proaxis-X Plays Major Role COLUMBIA, SC July 24, 2014 – Nathaniel Linville was named Grand Champion at the 2014 Del Brown Invitational Permit Tournament in Key West, Florida. Linville, with Captain Aaron Snell, caught and released five permit during the three-day tourney. There were fifteen permit caught and released […]


Berkley® Ironsilk(tm) wins Best Line Award at ICAST

ORLANDO, FL July 17, 2014 – The Berkley® IRONSilk™ monofilament line was awarded the Best Line Award at the 2014 ICAST show in Orlando, Fla. As a leader in innovation and reliability in the line market, Berkley introduced the revamped line at ICAST 2014. No other monofilament fishing line stands […]


Shakespeare Bank Stik

Designed for Bank Anglers COLUMBIA, SC July 14, 2014 – Most anglers have fished from the bank at one point or another. Branches, coolers and various other items have often been used as rod holders. Shakespeare® has developed a unique way for bank anglers to store their rod holder with […]


Hardy Shadow Fly Rod

Leading the Pack in Traditional Carbon Technology COLUMBIA, SC July 14, 2014 – The new Shadow® fly rod from Hardy® delivers all the control to the angler along with the perfect balance of power, finesse and durability. Slough Creek cutthroat, Boundary Waters smallmouth, the permit of Turneffe Atoll or any […]