Production of the Second-Generation X6 Sports Activity Coupe Begins

SPARTANBURG, SC August 1, 2014 – Production of the second-generation BMW X6 officially began today at the company’s South Carolina plant. The first, new BMW X6 is a Sophisto Gray xDrive 35i. It features Cognac Black Nappa Leather interior and is bound for a BMW dealership in China. “As the […]

BMW Performance Parts Now Available for X5 Sports Activity Vehicle®

Woodcliff Lake, NJ Feb. 11, 2014 – At the 2014 Chicago Auto Show,BMW of North America today announced that just four months after the new third-generation BMW X5 arrived in US showrooms, it will offer a full complement of BMW M Performance Parts. BMW M Performance Parts are accessories now […]

BMW Slides into 2014 Winter Olympic Year with Announcement of U.S. Olympic Marketing Campaign, Bobsled Documentary

“Driving on Ice,” a Film About BMW’s Redesign of the Team USA Two-man Bobsled, to Air This Sunday on NBC Woodcliff Lake, NJ – January 3, 2013… BMW of North America, the Official Mobility Partner of the United States Olympic Committee (USOC), today announced its U.S. Olympic marketing campaign for […]

2013 BMW Championship Earns PGA TOUR’s Tournament of the Year Honor

Golf, IL December 10, 2013 – For the second year in a row, the BMW Championship was named the PGA TOUR’s Tournament of the Year at the TOUR’s Tournament Meetings on Thursday, December 5, at TPC Sawgrass in Ponte Vedra Beach, Fla. The award was one of two earned by […]

Jeff Koons Presented US Debut of his BMW Art Car at Art Basel in Miami Beach

Miami, FL December 4, 2013 – Artist Jeff Koons and supermodel Karolína Kurková presented the North American premiere of Koons’ BMW Art Car, the M3 GT2 race car on December 4th, the night of the opening day of Art Basel in Miami Beach.  The unveiling happened during a BMW reception […]

Daytona Prototype win to No. 8 Starworks BMW Riley, Turner 1-3 in GT 1-2-3 Sweep in CTSCC Street Tuner.

Woodcliff Lake, NJ August 10, 2013 – Starworks Motorsport won the team’s second consecutive GRAND-AM Rolex Sports Car Series victory with BMW Power today at Road America. It was the first career Daytona Prototype win for No. 8 BMW Riley drivers Brendon Hartley and Scott Mayer. The duo completed 70 […]

Production of the Third-Generation X5 Sports Activity Vehicle Begins at BMW Manufacturing Co.

More than 1.3 million X5’s made exclusively at South Carolina plant.   Spartanburg, SC August 1, 2013 – Production of the third-generation BMW X5 officially began today with the manufacture of dealer vehicles designed to generate excitement and sales in their region. The first, new BMW X5 is a Mineral […]

Worldwide debut of the all-new BMW i3

The Ultimate Driving Machine in a new era of Individual Urban Mobility Woodcliff Lake, NJ July 29, 2013 – BMW today introduced the all-new BMW i3 electric car, constructed in a revolutionary way from next-generation materials. The BMW i3 will go on sale in the US market in the second […]

Starworks Motorsport Moves to BMW Power for Second Half of Rolex Season; Hand and Kanaan to drive No. 02 CGRFS BMW Riley at Indy

Woodcliff Lake, NJ July 22, 2013 – Beginning with the July 26th Brickyard Grand Prix, Starworks Motorsport will move to BMW Power in their two Daytona Prototype racing cars to increase the brace of BMW Rileys in GRAND AMERICAN’s top field to six. Based in Fort Lauderdale, Fla., Starworks Motorsport […]