Shaky Worms Still A Staple in Bass Fishing

Berkley Shaky Snake boosts big bites COLUMBIA, SC July 13, 2015 – Berkley® continues to produce the best baits in an effort to propel its dedicated pro staff to victory. With lighter presentations becoming the norm, Berkley PowerBait® introduces something new to give anglers the advantage in finesse fishing: the Shaky […]

Crankbait Fishing Evolves

Berkley hardbaits deliver professional quality and actions COLUMBIA, SC July 13, 2015 – Berkley® Hardbaits are new for 2016, but the concept began four years ago. Transforming the idea from napkin scribbles into action required the creation of sophisticated CAD designs and intricate molds to form an engineering facility rivaling any […]

Berkley® Ironsilk(tm) wins Best Line Award at ICAST

ORLANDO, FL July 17, 2014 – The Berkley® IRONSilk™ monofilament line was awarded the Best Line Award at the 2014 ICAST show in Orlando, Fla. As a leader in innovation and reliability in the line market, Berkley introduced the revamped line at ICAST 2014. No other monofilament fishing line stands […]

Berkley Inshore Rods

Giving the Salt a Run For Its Money COLUMBIA, SC July 14, 2014 – Few things break down rod components quicker than saltwater. Berkley’s all-new Inshore rod series is designed with blanks and components built for the rigors of the saltwater environment. The new series delivers to the dedicated inshore […]

Berkley Conservation Institute supports the directions of the Commission on Saltwater Recreational Fisheries Management

COLUMBIA, SC Feb. 13, 2014 – The Berkley Conservation Institute (BCI) announces its full endorsement of a landmark report written by the Morris-Deal Commission on Saltwater Recreational Fisheries Management. The report, “A Vision for Managing America’s Saltwater Recreational Fisheries,” addresses the most important recreational fisheries management issues currently faced for […]