Macy's Hosts Ninth Annual Shop for a Cause




Macy’s offers customers a one-day 25 percent discount with a $5 donation

to March of Dimes


Macy's - Shop for a cause logoRALEIGH, NC August 18, 2014 – Macy’s and the March of Dimes invites customers to participate in its ninth annual national Shop For A Cause charity event on Saturday, Aug. 23, 2014. Macy’s “Shop For A Cause” is a unique, one-day-only shopping event created to support local charities’ fundraising efforts. Since 2006, the program has helped raise more than $44 million for thousands of charities across the country.

Macy’s has designated March of Dimes, the leading nonprofit organization in support of pregnancy and baby health, as its national beneficiary of all proceeds of sales of “Shop For A Cause” savings passes in Macy’s stores and on on Aug. 23.

“Macy’s is committed to giving back, nationally and to our local communities,” said Martine Reardon, Macy’s chief marketing officer. “For the last eight years, Macy’s Shop For A Cause program has provided our customers and associates the opportunity to show their support and give back to their local community organizations while enjoying great savings at Macy’s. We are honored to partner with March of Dimes as our national in-store beneficiary and to offer our customers an easy and convenient way to make a positive difference in the lives of others.”

Customers can also shop online at, as passes purchased there on Aug. 23 will also benefit the March of Dimes.

“Macy’s support has been critical in helping us provide moms and families with access to prenatal education programs important to improving baby health and in raising awareness of our work,” said Rebecca Moran, Volunteer Spokeswoman for the North Carolina Chapter of March of Dimes. “Shop For A Cause demonstrates Macy’s corporate responsibility and support for communities, volunteers and families across the country.”

Last year’s Shop For A Cause one-day shopping event raised more than $25,000 in North Carolina to help the March of Dimes give more babies in our community a healthy start in life. Programs for moms and babies in our area that have benefited from those funds over the last year include centering pregnancy programs, free vitamin distribution to low income women and various preconception health outreach initiatives.

March of Dimes is the leading nonprofit organization for pregnancy and baby health, working to improve the health of babies by preventing birth defects, premature birth and infant mortality. By purchasing a shopping pass in store or online at on Aug. 23; customers can support the work of the March of Dimes while enjoying a day of spectacular discounts, entertainment and special events at Macy’s.

March of Dimes - March for Babies

About Macy’s

Macy’s, the largest retail brand of Macy’s, Inc., delivers fashion and affordable luxury to customers at approximately 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at Via its stores, e-commerce site, mobile and social platforms, Macy’s offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events as Macy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy’s flagship stores — including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, Dadeland in Miami and South Coast Plaza in southern California — are known internationally and leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy’s helps strengthen communities by supporting local and national charities giving more than $70 million each year to help make a difference in the lives of our customers.


About March of Dimes

The March of Dimes works to improve the health of babies by preventing birth defects, premature birth and infant mortality. The March of Dimes is the leading nonprofit organization for pregnancy and baby health.  For more than 75 years, moms and babies have benefited from March of Dimes research, education, vaccines, and breakthroughs.  For the latest resources and information, visit or Find us on Facebook and Twitter.