Retail Giant’s Participation in March for Babies Supports Programs in North Carolina

RALEIGH, NC August 5, 2014 – A few dollars given individually might not seem like much, but through many such small acts of generosity, Kmart’s Shop Your Way℠ members, customers and associates have donated an unprecedented $11 million nationally this year to the March of Dimes annual March for Babies® to give more babies a healthy start in life.  More than $275,000 were raised right here in North Carolina in local Kmart stores.

March of Dimes - March for Babies

These funds will help support all-important research offering prevention and solutions for babies born too soon or with birth defects, educate women on how they can increase their chances of having a healthy baby and help push for newborn screening, and health insurance for all pregnant women and children. Additionally, the Foundation currently has more than $4 million dollar in active research grants within the Tar Heel state.

Kmart’s record-breaking achievement set a new standard for the successful relationship between the two organizations. Kmart has been a March of Dimes partner for more than three decades, and its annual fundraising campaigns have raised more than $125 million, more than any other corporation.

“Because of Kmart’s support, more women will get the prenatal care they need, and 92,000 families of babies in newborn intensive care all across the country will get comfort and guidance,” said Dr. Jennifer L. Howse, president of the March of Dimes.  “With Kmart as our partner, hundreds of scientists now are working together to discover the unknown causes of premature birth. Our work has helped reduce the US preterm birth by more than 10 percent since 2006, sparing thousands of babies from death and disability. We are truly grateful to everyone at Kmart for their remarkable contributions to this effort.”

About Kmart
Kmart, a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a mass merchandising company and part of Shop Your Way, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through Kmart offers customers quality products through a portfolio of exclusive brands that include Sofia by Sofia Vergara, Jaclyn Smith, Joe Boxer, Route 66 and Smart Sense.  For more information visit the company’s website at | Sears Holdings Corporation website at | Facebook:

About the March of Dimes

The March of Dimes works to improve the health of babies by preventing birth defects, premature birth and infant mortality. The March of Dimes is the leading nonprofit organization for pregnancy and baby health.  For more than 75 years, moms and babies have benefited from March of Dimes research, education, vaccines, and breakthroughs.  For the latest resources and information, visit or Find us on Facebook and Twitter.