Berkley® Ironsilk(tm) wins Best Line Award at ICAST


ORLANDO, FL July 17, 2014 – The Berkley® IRONSilk™ monofilament line was awarded the Best Line Award at the 2014 ICAST show in Orlando, Fla. As a leader in innovation and reliability in the line market, Berkley introduced the revamped line at ICAST 2014.

Berkley® IRONSilk™ monofilament line

Berkley® IRONSilk™ monofilament line

Berley logoNo other monofilament fishing line stands up to wear and tear like IRONSilk. This line was built to be fished in the most abrasive environments like around zebra mussels, oyster beds, docks or rip rap.

IRONSilk is up to 33 percent more abrasion resistant than other lines of the same diameter. For anglers, this means they can go to lines with smaller diameters without sacrificing any abrasion-resistant qualities.

This opaque green line is tough as iron, but smooth like silk. The unique, smooth composition of IRONSilk allows it to flow through rod guides 20 to 25 percent faster, delivering anglers longer, smoother casts.

New IRONSilk is 40 percent more UV resistant than the original version. The line is a reinforced polymer matrix with no coating, which means it has structural toughness at the molecular level. Anglers can choose a wide variety of sizes from 6- to 20-pound test.

MSRP for a 300-yard filler spool of the new Berkley IRONSilk is $9.95.

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About Pure Fishing, Inc.
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Chub™, Fenwick®, Gulp!®, Hardy & Greys™, Hodgman®, Johnson™, Mitchell®, PENN®, Pflueger®, Sébile®, SevenStrand®, Shakespeare®, SpiderWire®, Stren®, Trilene® and Ugly Stik®. Pure Fishing, Inc. operates in 22 countries with a dedicated workforce conversant in 28 languages. Pure Fishing, Inc. is a subsidiary of Jarden Corporation and is part of the Jarden Outdoor Solutions business segment, a leader in developing outdoor and active lifestyle products. Additional information can be found at http://www.purefishing.com.

About Jarden Corporation
Jarden Corporation is a leading provider of a diverse range of consumer products with a portfolio of over 120 trusted, quality brands sold globally. Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia®, AeroBed®, Berkley®, Campingaz® and Coleman®, ExOfficio®, Fenwick®, Greys®, Gulp!®, Hardy®, Invicta®, K2®, Madshus®, Marker®, Marmot®, Mitchell®, PENN®, Rawlings®, Ride®, Sevylor®, Shakespeare®, Stearns®, Stren®, Trilene®, Völkl®, Worth® and Zoot®; Consumer Solutions: Bionaire®, Breville®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®; and Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Hoyle®, Kerr®, Lehigh®, Lifoam®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, ProPak®, Quickie®, Spontex®, Tigex® and Yankee Candle®. Headquartered in Florida, Jarden ranks #356 on the Fortune 500 and has over 30,000 employees worldwide. For further information about Jarden, please visit http://www.jarden.com/.