PENN Battalion Surf and Inshore Rods

PENN Excellence, Quality Components for $100

PENN logoCOLUMBIA, SC July 11, 2014 – The passion of those that seek tailing redfish or rolling tarpon or even stripers busting on bunkers just off the beach is what forms the inspiration behind the new PENN® Battalion™ inshore and surf rod series.

Long casts into churning breakers require more than just a lengthy rod. The Battalion series offers seven surf spinning models in lengths from 8 to 12 feet and four conventional models in 10- to 12-foot lengths. The lightweight and thin diameter two-piece graphite composite blank provides the ideal flex and combination of sensitivity and pulling power that is necessary when casting and fighting fish all day. All models feature unique sculpted grips covered in a rubber shrink tube for optimal grip when wet. Fuji® stainless steel guides with aluminum oxide insert and Fuji DPS reel seats are used to offer the best quality in componentry.

Seventeen inshore spinning models ranging in lengths from 6 feet, 6 inches to 8 feet and three 7 foot casting models make up the Battalion inshore platform. The lightweight, one-piece, 30-ton 100-percent graphite blank is incredibly sensitive yet strong enough to turn any trophy. The extra-light, light, medium-light, and medium rods feature premium split and full cork grips with a Fuji skeleton reel seat for added comfort and sensitivity. The medium-heavy and heavy rods have EVA grips and Fuji DPS and DPSH reel seats for durability and a firm grip when applying the heat to game fish. A rubber gimbal is included on the medium-heavy and heavy rods.

To optimize casting distances the spinning models feature Fuji SV or Y stainless-steel frames with aluminum oxide inserts. Conventional rod guides are Fuji N flared frames with aluminum oxide inserts. Aluminum oxide is ideal for both monofilament and braided line.

For optimum results, pair the Battalion spinning rod with a favorite PENN reel.

MSRP for the new Battalion inshore and surf rods range from $99.95 to $139.95 with availabilty in September of 2014.

About Pure Fishing, Inc.
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Chub™, Fenwick®, Gulp!®, Hardy & Greys™, Hodgman®, Johnson™, Mitchell®, PENN®, Pflueger®, Sébile®, SevenStrand®, Shakespeare®, SpiderWire®, Stren®, Trilene® and Ugly Stik®. Pure Fishing, Inc. operates in 22 countries with a dedicated workforce conversant in 28 languages. Pure Fishing, Inc. is a subsidiary of Jarden Corporation and is part of the Jarden Outdoor Solutions business segment, a leader in developing outdoor and active lifestyle products. Additional information can be found at

About Jarden Corporation
Jarden Corporation is a leading provider of a diverse range of consumer products with a portfolio of over 120 trusted, quality brands sold globally. Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia®, AeroBed®, Berkley®, Campingaz® and Coleman®, ExOfficio®, Fenwick®, Greys®, Gulp!®, Hardy®, Invicta®, K2®, Madshus®, Marker®, Marmot®, Mitchell®, PENN®, Rawlings®, Ride®, Sevylor®, Shakespeare®, Stearns®, Stren®, Trilene®, Völkl®, Worth® and Zoot®; Consumer Solutions: Bionaire®, Breville®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®; and Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Hoyle®, Kerr®, Lehigh®, Lifoam®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, ProPak®, Quickie®, Spontex®, Tigex® and Yankee Candle®. Headquartered in Florida, Jarden ranks #356 on the Fortune 500 and has over 30,000 employees worldwide. For further information about Jarden, please visit