Berkley Trilene Sponsors Bassmaster Classic Cast for Cash
Trilene® Offers Chance for One Attendee to Cast for $100,000
COLUMBIA, SC Feb. 15, 2013 – Berkley Trilene, the number one fishing line in America, will give one lucky fan attending the Bassmaster Classic in Tulsa, Okla., the chance to win $100,000 by simply casting into a target. During the final weigh-in on February 24, one individual in the BOK Center® arena will be randomly drawn from the crowd and allowed to cast to a target on the arena floor.
“The Trilene Cast for Cash event has been a huge fan favorite at the Classic for many years,” said Andrew Marks, Berkley Director of Marketing. “We’ve had several people come very close to claiming the prize over the years. Everyone at the final weigh in has an equal chance to “Cast for Cash” and hopefully someone will walk out of the arena $100,000 richer.”
The participant will be given his/her choice of an Abu Garcia spincast, spinning or baitcast rod/reel combination spooled with Berkley Trilene line. Renowned angler and television host Hank Parker will provide the individual with a one-on-one practice session to become better acquainted with the tackle for the best chance to win the $100,000 prize. The actual cast will be made prior to announcing the Super Six in front of thousands of angling fans.
About Pure Fishing, Inc.
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Gulp!®, Mitchell®, Penn®, Pflueger®, Sebile®, SevenStrand®, Shakespeare®, SpiderWire®, Stren®, Trilene® and Ugly Stik®. With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing, Inc. is part of Jarden Outdoor Solutions, a leader in developing outdoor and active lifestyle products and a subsidiary of Jarden Corporation. Additional information can be found at http://www.purefishing.com.
About Jarden Corporation
Jarden Corporation is a leading provider of a diverse range of consumer products with a portfolio of over 100 trusted, quality brands sold globally. Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia®, Aero®, Berkley®, Campingaz® and Coleman®, ExOfficio®, Fenwick®, Gulp!®, Invicta®, K2®, Marker®, Marmot®, Mitchell®, Penn®, Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, Völkl® and Zoot®; Consumer Solutions: Bionaire®, Breville®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®; and Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Hoyle®, Kerr®, Lehigh®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, Quickie®, Spontex® and Tigex®. Headquartered in Rye, N.Y., Jarden ranks #371 on the Fortune 500 and has over 23,000 employees worldwide. For in-depth information about Jarden, please visit www.jarden.com.